You can also download the document from HERE.
Mobilising Resources – Group work
Instructions
1. Form the workgroups
2. Introduce yourselves and share your first experiences with the Customer Value Proposition (CVP) framework
3. Become familiar with the workshop resources and the Value Proposition Canvas
4. As a team, select a product or a service that you would like to apply to the canvas
5. Use the questions in the workshop resources to complete the canvas
6. Write a value proposition. You can use the template provided in the workshop resources
7. Reflect on your experience in the team and formulate some key takeaways
Source: https://www.strategyzer.com/library/the-value-proposition-canvas
Worksheet
Product or service:
Customer Segment:
A – Customer Profile
Customer Jobs:
1. Job
2. Job
3. Job
Pains:
1. Pain
2. Pain
3. Pain
Gains
1. Gain
2. Gain
3. Gain
B – Value Proposition
Products & Services:
1. Feature
2. Feature
3. Feature
Pain Reliever:
1. Pain Reliever
2. Pain Reliever
3. Pain Reliever
Gain Creators:
1. Gain Creator
2. Gain Creator
3. Gain Creator
Template Value Proposition Statement (Feel free to use your own structure)
Our Products and Services help(s) Customer Segment who want to jobs to be done
by verb (e.g., reducing, avoiding) + a customer pain
and
verb (e.g., increasing, enabling) + a customer gain.
(unlike competing value proposition)
Key Take Aways CVP (benefits, limitations or future research)
1. Key Take Away
2. Key Take Away
3. Key Take Away
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