Course Content
Spotting Opportunity
Hello! Welcome to your journey of Spotting New Opportunities! We're thrilled to have you embark on this exciting adventure. Here’s a secret: Opportunities are everywhere. They’re hidden in everyday challenges, waiting for a keen eye and an innovative mind like yours to discover them. Whether it’s a minor inconvenience or a significant problem, each holds the potential to spark an idea that could change the world. Embrace the Abundance of Opportunities In this course, you’ll learn that opportunities aren’t handed to us on a silver platter. Instead, they often come disguised as problems or frustrations. The key is to shift your perspective and see these challenges as the sparks of innovation. Remember, no idea comes fully formed. It starts as a tiny spark and requires your attention and nurturing to grow into something incredible. What You Will Learn Throughout this course, you will: • Understand how to identify opportunities within your environment. • Learn techniques for spotting weaknesses in industries, products, and services. • Explore the importance of transforming these weaknesses into innovative solutions. • Conduct basic market research to ensure your idea’s viability. • Apply brainstorming techniques to develop your ideas further. • Validate your ideas through practical exercises and real-world examples. By the end of this course, you’ll be equipped with the skills to see challenges not as obstacles but as opportunities waiting to be seized. Simple Navigation Navigating this course is simple. Just follow these steps: 1. Tasks in Sequence: Complete each task in the order provided. 2. Watch the Video: Gain insights and inspiration from our selected video content. 3. Review the Presentation File: Dive into detailed content and examples. 4. Complete the Assignments: Apply what you’ve learned through practical exercises. We hope that by the end of this course, you’ll be able to see daily challenges as opportunities for innovation and growth. So, let’s dive in and start spotting the opportunities all around us. Stay curious, stay bold, and most importantly, keep creating.
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EntreHubs – Developing Entrepreneurship Competences
About Lesson

You can also download the document from HERE.

Mobilising Resources – Group work
Instructions
1. Form the workgroups
2. Introduce yourselves and share your first experiences with the Customer Value Proposition (CVP) framework
3. Become familiar with the workshop resources and the Value Proposition Canvas
4. As a team, select a product or a service that you would like to apply to the canvas
5. Use the questions in the workshop resources to complete the canvas
6. Write a value proposition. You can use the template provided in the workshop resources
7. Reflect on your experience in the team and formulate some key takeaways

Source: https://www.strategyzer.com/library/the-value-proposition-canvas 
Worksheet
Product or service:
Customer Segment:

A – Customer Profile
Customer Jobs:
1. Job
2. Job
3. Job
Pains:
1. Pain
2. Pain
3. Pain
Gains
1. Gain
2. Gain
3. Gain

B – Value Proposition
Products & Services:
1. Feature
2. Feature
3. Feature
Pain Reliever:
1. Pain Reliever
2. Pain Reliever
3. Pain Reliever
Gain Creators:
1. Gain Creator
2. Gain Creator
3. Gain Creator

Template Value Proposition Statement (Feel free to use your own structure)
Our Products and Services help(s) Customer Segment who want to jobs to be done
by verb (e.g., reducing, avoiding) + a customer pain
and
verb (e.g., increasing, enabling) + a customer gain.
(unlike competing value proposition)

Key Take Aways CVP (benefits, limitations or future research)
1. Key Take Away
2. Key Take Away
3. Key Take Away

 

 

 

 

 

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