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Worksheet: Be the CEO – Testing Your Self-Efficacy
Company Overview: EcoFresh
Company Name: EcoFresh
Founded: 2021
Industry: Sustainable Consumer Goods
Key Product: Eco-friendly cleaning products made from natural, non-toxic ingredients.
Mission: To provide safe, effective, and sustainable cleaning solutions that reduce environmental impact and promote healthier living environments.
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Section 1: Company Background
1.1 Brief Overview: EcoFresh was founded by Alex Green in 2021 with the mission to revolutionize the cleaning industry by offering eco-friendly alternatives to traditional cleaning products. The company started with a single product line of biodegradable, non-toxic cleaners and quickly gained a small but loyal customer base. However, as the company seeks to expand, it faces numerous challenges.
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Section 2: Identifying Key Challenges
2.1 Initial Challenges for EcoFresh:
• Challenge 1: Financial constraints and securing initial funding.
• Challenge 2: Skepticism from consumers about the effectiveness of eco-friendly products.
• Challenge 3: Building a reliable supply chain for sustainable raw materials.
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Section 3: Strategic Decision-Making
3.1 Scenario 1: Financial Constraints
As the CEO of EcoFresh, you need to secure funding to scale production and marketing efforts. Investors are skeptical about the profitability of eco-friendly products.
• Decision: What steps would you take to convince investors to fund EcoFresh?

3.2 Scenario 2: Consumer Skepticism
Customers are hesitant to switch to EcoFresh products, doubting their effectiveness compared to traditional cleaners.
• Decision: How would you address consumer skepticism and build trust in your brand?

3.3 Scenario 3: Supply Chain Issues
EcoFresh is facing difficulties in maintaining a consistent supply of sustainable raw materials, leading to production delays.
• Decision: What strategies would you implement to build a more reliable and sustainable supply chain?

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Section 4: Reflecting on Self-Efficacy
4.1 Self-Efficacy in Action:
• Reflection on Financial Constraints: How can strong self-efficacy help you stay persistent in seeking funding despite multiple rejections?

• Reflection on Consumer Skepticism: In what ways can self-efficacy enable you to innovate and improve your product to gain consumer trust?

• Reflection on Supply Chain Issues: How can self-efficacy help you creatively solve supply chain problems and ensure sustainability?

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